It's interesting to note that Youtube has pegged the Volkswagen Super Bowl commercial as the most popular in terms of video views overall. "I first watched that little kid in the Darth Vader costume in the Super Bowl commercial last week," said one Cleveland-area mom.

Many others apparently watched it too, driving up the views into the 16 million number. And for those of us who wondered, it is a little boy -- not a girl -- in that Darth Vader get up. "While other ads might have seen bigger search spikes on YouTube right after the game, there's one ad that has clearly drawn the most views and seen big popularity not just in the United States, but around the world," wrote.

"Volkswagen's 'The Force' Super Bowl ad has been seen over 16 million times since it was posted on February 2nd," they continue, adding, "In the first day, the video was picked up by pop culture blogs and highlighted early by Jalopnik in the U.S., which posted it that morning with the headline, 'The Star Wars Super Bowl commercial everyone will talk about.' By the next day, the video was already atop our Most Shared list. It was viewed over one million times in the first 24 hours and over 5 million times in the first 48."

I guess it pays to subscribe to a lot of companies' YouTube Channels to get email updates of their new videos. Especially before Super Bowl Sunday.