YouTube Uses Age Checking for Online Gambling Advertisements
June 23, 2010 |11:51 | You Tube News By : Team X
After years of refusing advertising from online casinos and gambling operators, YouTube has begun publishing ads in the UK related to gaming. Ladbrokes has been accorded the privilege to be the first Internet gambling company to have an ad featured, but YouTube executives say businesses licensed for gaming in Italy, Spain, and France, as well as the UK, will be permitted to purchase ad space.
YouTube history is to turn down ads related to gambling, but the company was acquired by Google in 2006. Google was forced to stop publishing casino advertising in the US after a settlement with the US Department of Justice, but the search engine company has allowed UK ads to contain gaming material.
YouTube representatives say the site will deter underage exposure by employing the same software it uses to prevent children from viewing mature-themed videos. The company says the system successfully blocks anyone under 18 from accessing areas of its site barred to children.
US advocates of online gambling freedoms point out that Internet casinos could clearly use the same software platforms to prevent underage gambling, but opponents insist that such regulatory measures would be insufficient. Online gambling opponent Senator Jon Kyl had no comment explaining why the software works for YouTube but would fail for Internet casinos.
Age checking is perhaps the most cited of the perceived weaknesses of regulatory measures suggested to open the US Internet gambling market. The US government forgoes billions in revenue by refusing to regulate online casinos.
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